Qualitative Coding & Analysis
Over the span of this project, I used qualitative coding to extract findings from 18 Reddit threads, over 2000 posts, throughout a span of 2 years.
I began my work on this project by analyzing the user data that was web scraped from relevant Reddit threads on smart home devices. These threads were selected on the basis of the following questions.
- Is the subreddit active?
- Does it relate to either the technical or social aspects of smart homes or devices?
Then, I utilized qualitative coding, a research method of categorizing data in order to extract themes, to find overarching patterns amongst users. In order to do this, I used Nvivo, a data analysis software, to code the collected data in accordance with a codebook I developed.
This codebook was intentionally divided into the social and technical issues that users noted throughout their discussions to allow for efficient categorization of the data.
By analyzing the frequency of users’ discussions in certain categories, I was able to extract the core issues users faced in order to conclude relevant findings. The goal throughout this process was to discover the main problems users experienced with smart home devices. By discovering these patterns, this research aims to understand users in order to develop optimized design principles for future smart device owners.